Strategy

Offshore Marketers took a strategic approach to elevate Old Aztec’s brand identity through a comprehensive content development plan. By crafting a monthly content calendar that combined visual storytelling with informative posts, they ensured that the content resonated deeply with the target audience. For targeted advertising, they leveraged advanced targeting options to reach users interested in home decor and traditional craftsmanship, distributing ad spend effectively across Facebook, Instagram, and Pinterest. They also formed partnerships with influencers in the home décor space, securing authentic endorsements that connected Old Aztec with new, relevant audiences. To enhance customer engagement, community managers were dedicated to responding to comments and messages, thereby fostering a vibrant community and improving customer service. Additionally, Offshore Marketers emphasized the importance of analytics and continuous improvement by regularly tracking performance metrics, which enabled data-driven decision-making and ongoing optimization of their strategies.

Objectives

To achieve significant growth and impact, the following goals were set: Increase social media followers by 50%, boosting the brand's reach and visibility. Enhance engagement rates by 30%, encouraging more interaction and connection with the audience. Elevate online sales through social media channels by 25%, driving revenue and expanding market presence. Improve customer retention by 15%, fostering stronger relationships and encouraging repeat business.

Execution

The execution of the strategy involved several key actions to drive Old Aztec’s success. Offshore Marketers began by developing content that was deeply aligned with the brand’s identity, conducting thorough research into its values and audience preferences. They created a monthly content calendar featuring a blend of visually engaging storytelling and informative posts, including high-quality images and videos that highlighted Old Aztec’s products and traditional craftsmanship. This approach ensured consistent and compelling content that enhanced brand authority. For targeted advertising, advanced audience segmentation techniques were employed to place ads on Facebook, Instagram, and Pinterest, focusing on users interested in home decor and traditional craftsmanship. Ads were designed with tailored messaging to maximize relevance and engagement, and campaign performance was regularly optimized based on data insights. Influencer partnerships were another critical element; carefully selected influencers in the home décor space collaborated through sponsored posts, product reviews, and feature stories, providing authentic endorsements and reaching new, relevant audiences. Dedicated community managers were tasked with handling interactions on social media, promptly responding to comments and messages, addressing customer inquiries, and engaging with followers to foster a sense of community and enhance customer service.

Results

Over a 9-month period, Old Aztec achieved substantial growth across its social media platforms. The follower count surged by 53%, with Facebook increasing from 10,000 to 15,300 followers, Instagram rising from 8,000 to 12,240 followers, and Pinterest expanding from 5,000 to 7,650 followers. Engagement rates also saw a significant boost, climbing by 35% across all platforms due to strategic content and active interaction. Online sales experienced a notable 27% increase, with revenue from social channels growing from $200,000 to $254,000. Additionally, customer retention improved by 17%, thanks to effective community management and responsive customer service.