The Home Builder

THE PROJECT

Offshore Marketers successfully breathed new life into The Home Builder’s social media presence over the 10-month collaboration. By creating a tailored strategy that focused on the company’s specific goals and challenges, the team achieved outstanding results that contributed to the business’s growth. The results stand testament to the effectiveness of a cohesive, well-executed marketing strategy, proving that with the right insights and execution, businesses can fully leverage social media to meet and exceed their goals.

30%

Enhanced Customer Satisfaction

40%

Increased Traffic & Conversions

+25%

Conversion Rate

WHAT WE DID

SEO

Content

Paid Media

What We Do

Strategy

Understanding the audience was pivotal, with in-depth analysis providing crucial insights into customer behavior, preferences, and demographics that informed targeted strategies. The content strategy was tailored to resonate with this audience, featuring educational materials such as blogs and videos on home construction, user-generated content including customer testimonials, and interactive elements like quizzes and contests. Each social platform was optimized with unique content and maintained regular posting schedules to cater to its specific audience. Paid advertising campaigns were customized to target potential customers and retarget those who had visited without converting. Additionally, responsive community management was implemented to foster trust and loyalty among users.

Challenge

Despite establishing itself as a prominent name in the construction industry, The Home Builder faced a growth plateau, largely due to its underutilized social media presence. This led to significant untapped market potential. The company's primary challenges included stagnant follower growth, low engagement rates, and inadequate conversion rates through social channels.

PAID

The Home Builder invested in a targeted paid advertising strategy to overcome their growth challenges and fully leverage their social media potential. This strategy involved developing and deploying customized ad campaigns across key platforms, including Facebook, Instagram, Twitter, and LinkedIn, to reach specific audience segments. Ads were tailored to potential customers based on demographics, interests, and behaviors, as well as retargeting those who had previously interacted with the brand but had not yet converted. Each platform received optimized ad content and formats to ensure maximum relevance and effectiveness, from visually engaging posts on Instagram to detailed project showcases on LinkedIn. Continuous performance tracking and real-time adjustments ensured that the campaigns remained effective and aligned with the company’s goals. This investment resulted in a 40% increase in social media-driven traffic and an 18% rise in sales through social channels.

Results

The strategy led to significant improvements across various metrics. Brand awareness and engagement saw substantial growth, with follower numbers increasing by 50% on Facebook (15,000 new followers), 60% on Instagram (10,000 new followers), 40% on Twitter (5,000 new followers), and 30% on LinkedIn (3,000 new followers). Overall engagement rates increased by 25%. Traffic driven by social media rose by 40%, and sales through social media channels grew by 18%. Additionally, customer satisfaction was enhanced, with response times to customer queries improving by 30%.