Our Work

Trend Setters

Trend Setters is a fashion-forward retail company with a focus on both brick-and-mortar and e-commerce operations. To maintain its edge in the rapidly changing fashion industry, Trend Setters engaged the services of Offshore Marketers to handle their Social Media Optimization (SMO) with a tenure of 1 year.

+40%

Organic Traffic

35%

Social media engagement

+25%

Conversion Rate

THE PROJECT

The partnership between Trend Setters and Offshore Marketers proved to be highly successful, achieving and surpassing all targeted objectives within the tenure of 1 year. By leveraging a multifaceted approach that combined content creation, targeted advertising, insightful analytics, and community management, the team managed to translate online engagement into tangible business results. Key success factors included a detailed understanding of Trend Setters’ brand values and customer base, the expertise of Offshore Marketers in the social media domain, and the willingness to adapt and innovate. This collaborative approach set a new trend in Trend Setters’ online presence, aligning perfectly with their name and mission, and strengthening their position in the highly competitive fashion market.

+40%

Organic Traffic

35%

Social media engagement

+25%

Conversion Rate

WHAT WE DID


SEO


Content


Paid Media


Strategies

Offshore Marketers created customized and engaging content targeting the young demographic, including interactive videos, user-generated content, and influencer collaborations. Implemented highly targeted paid advertising campaigns on platforms such as Facebook, Instagram, and Twitter, focusing on e-commerce-driven ads. Leveraging tools like Google Analytics and Facebook Insights to understand user behavior, segmentation, and targeting. A dedicated team engaged with the community by responding to comments, handling queries, and encouraging user-generated content.

Implementation

The strategy yielded impressive results, marked by a 35% increase in social media engagement, with custom content generating 2 million likes and 500,000 shares across platforms. Influencer-driven sales saw a 15% rise, as collaborations with fashion influencers effectively resonated with the target audience. E-commerce sales through social channels surged by 22%, driven by targeted advertising that contributed an additional $1.5 million in revenue. Website traffic from social media improved by 40%, thanks to analytics-driven insights that enhanced the user experience and attracted 300,000 new unique visitors. Additionally, the brand's presence among younger demographics was significantly bolstered, resulting in a 50% increase in positive brand sentiment and a more engaged and connected community.

Objectives

The primary objectives were to increase social media engagement by 30%, boost e-commerce sales through social channels by 20%, enhance brand presence while reaching a younger demographic, and improve website traffic from social media by 40%.

Achievements

The execution of the strategy led to significant achievements across various areas. Content creation resulted in a 35% increase in social media engagement, with custom content generating 2 million likes and 500,000 shares. Influencer collaborations drove a 15% rise in influencer-driven sales. Social media advertising contributed to a 22% increase in e-commerce sales, adding $1.5 million in revenue. Analytics and user insights led to a 40% improvement in website traffic from social media, attracting 300,000 new unique visitors. Community management efforts enhanced the brand’s presence among younger demographics, fostering a 50% increase in positive brand sentiment and creating a more connected and engaged community.

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