Driving Record-Breaking Social Media Growth

THE CHALLENGE:

Classic American approached Offshore Marketers seeking aggressive year-over-year growth that could only be achieved through an ambitious and creative approach to paid social strategy, with a heavy emphasis on prospecting new customers to expand the brand’s footprint.

Following the development of a high-performing strategy, Classic American performance was severely impacted by the iOS updates that shook the entire industry. The Offshore Marketers team rethought their strategy from the ground up in order to implement optimizations that not only restored performance to pre-iOS levels, but made it even stronger.

THE SOLUTION:

With a hyper-concentration on new customer acquisition, the Offshore Marketers team increased spending on Cold Prospecting audiences exponentially in 2020 compared to 2019, while also exceeding all efficiency goals and boosting year-over-year revenue in every way possible.

To re-calibrate post-iOS14, the Offshore Marketers team began tracking performance relative to overall revenue and other business indicators to understand results beyond in-platform data; evaluated performance over a longer window of time to lean toward more predictive than reactive optimizations; vigorously tested new audiences to reduce reliance on pixel data; deployed new and more frequent creatives to find new wins; and implemented additional account consolidation.

THE YIELD:

The work of Offshore Marketers resulted in dominant revenue and new customer growth year over year, scaling spend exponentially while increasing return on ad spend and driving unprecedented Black Friday/Cyber Monday weekend results that significantly surpassed objectives.

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