In a large and competitive market, our client provides plumbing, HVAC, and electrical services. The company had previously used three other (pay per click) PPC vendors, but was extremely dissatisfied with the cost-per-lead (CPL) and cost-per-booked lead (CPL-B) that these vendors generated.
In November 2013, PPC generated a CPL of $180.87 per lead. In November 2014 (under our management), they paid $78.07 per lead, representing a 60% decrease in CPL. In November 2013, the client’s cost per booked lead was $318.41. In November 2014 (while under our management), they paid $115.10 per booked lead, a 60% decrease from October.