JCM is a new American online store that features both men's and women's high-quality sportswear. This brand may be fresh to the market, but it has already earned a reputation for excellent value and premium ingredients. When JCM sought out Offshore Marketers for SMM services, it was with the goal of growing their audience.

Challenges:
  • In 2018, JCM was established. It was so new that people had never heard of it. Few labels made it big in the enormous online marketplace for sportswear.
  • Due to its freshness, the website’s social media presence was sporadic or absent.
  • To increase social traffic and transform it into leads initially proved challenging.
  • The client was anxious about the exposure of their brand and impatiently awaited leads.
  • The client needed an effective social media approach to boost brand recognition in the crowded e-commerce space for sports gear.
  • The rapid growth in page likes and diversity of page followers the client expected was a major challenge.
  • A content engagement strategy was necessary because new material wasn’t being added on a regular basis.
Solution:
  • We began by optimising the client’s Instagram and Facebook profiles by improving engagement and the frequency of posts in order to raise the client’s profile among the target demographic and establish the client as an authoritative enterprise.
  • Our group spread the word online by using the proper hashtags in constant, interesting posts to promote the campaign.
  • The customer need assistance in developing a plan to attract and retain organic followers in a highly competitive market, such as online sales of sportswear. Extensive study was undertaken to determine the most acceptable hashtags to ensure uniformity and compatibility with the company’s postings and products.
  • We created an alluring social media campaign to expand our organic fan base by releasing interesting content frequently and paying to promote it.
  • For the purpose of boosting the target audience’s familiarity with the client’s brand, we developed interesting social media profiles, starting with an Instagram account.

A case study is available for download by clicking the link below.

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