JewlTree is a new e-commerce website in the United States that sells personalised pieces of jewellery. Even though this brand is new to the market, it is known for its reasonable prices and high-quality raw materials. When JewlTree reached out to Offshore Marketers for social media marketing services, they desired to expand their audience by utilising our SMO strategies.

Challenges:
  • JewlTree was founded in 2017. Because of its infancy, it lacked brand recognition. In the vast e-commerce jewellery industry, only a few brands existed.
  • The website’s social media presence was either minimal or nonexistent due to its youth.
  • Initially, it was difficult to boost social traffic and convert it into leads.
  • The client was impatient for leads and constantly worried about the brand’s visibility.
  • E-commerce in the jewellery industry is a highly competitive market segment, and the client required an efficient social media strategy to raise brand awareness.
  • In a short period of time, the client anticipated a fluctuating number of page likes and a wide variety of followers, which was quite challenging.
  • Due to the lack of regular content updates, a content engagement strategy was required.
Solution:
  • To increase the client’s visibility among the target audience as an authoritative business, we began by optimising the client’s Instagram and Facebook accounts by increasing engagement and the frequency of posts.
  • Our team promoted the campaign on social media by posting consistent, engaging content with the appropriate hashtags.
  • The client needed a strategy for gaining organic followers in a competitive niche, such as e-commerce for unisex jewellery. To ensure consistency and compatibility with the company’s posts and products, extensive research was conducted to identify the most suitable hashtags.
  • We developed a compelling social media campaign to increase the number of organic followers by posting frequently engaging content and boosting the posts to increase their reach.
  • We created engaging social media profiles for the client, beginning with a new Instagram account, in order to increase target audience brand recognition.

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