OLD-AZTEC is an All-American online boutique selling authentic leather clothing for men and women. Even though this label is relatively new to the industry, it has already garnered praise for its reasonable prices and high-quality leather. It was to increase exposure that Old-Aztec turned to Offshore Marketers for SMM services.

Challenges:
  • Old-Aztec was founded this year (2019). As a result of its novelty, few had heard of it. Even though there is a massive internet marketplace for Genuine Leather Products, just a select few labels have become household names.
  • Social media activity surrounding the site was spotty at best, reflecting its relative newness.
  • Getting more people to visit your social media pages and eventually converting them into leads was difficult at first.
  • They were worried that their brand wouldn’t get enough attention, and they were waiting expectantly for leads.
  • Client need a social media strategy to increase visibility of their business in the competitive online Leather gear retail market.
  • A significant obstacle was the client’s anticipated explosion in page likes and diversity of page followers.
  • Not enough new content was being added on a regular basis, hence an engagement strategy with existing content was required.
Solution:
  • To increase the client’s visibility among the target audience and establish the client as a reliable business, we first optimised the client’s Instagram and Facebook pages by increasing engagement and the frequency of posts.
  • Our team engaged the public with consistent, engaging postings utilising the appropriate hashtags to spread the news about the campaign.
  • Customer needs help formulating strategy to win over and keep genuine leather goods online retailers. Extensive research was conducted to identify the most appropriate hashtags to guarantee uniformity and compatibility with the company’s posts and products.
  • We designed a compelling social media campaign, producing engaging material frequently and investing in paid promotion, to grow our organic fan base.
  • With the goal of increasing the target market’s awareness of the client’s brand, we created engaging profiles across many social media platforms, beginning with Instagram.

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