Offshore Marketers was contacted by a local pest control company for assistance with their digital marketing, including PPC management. Their previous PPC vendor for pest control had lost their Google Partner status, and the client was concerned about the campaign’s stability and efficacy.
With our modifications to their paid search campaign, their key performance indicators improved. Comparing April to September 2017 (while Offshore Marketers managed the account) to the previous year, we:
Why Your Pest Control Company Requires a Pay-Per-Click Marketing Strategy
When it comes to pest control advertisements, print predominates. 98% of online experiences begin with a search engine, yet 42% of clicks go to the top three paid advertisements on the search results page.
We always advise our new contractors to invest in both pay-per-click (PPC) and search engine optimization (SEO) services. Investing in PPC, content marketing, and SEO (as well as local SEO) is the most effective way to maximise your contracting firm’s online real estate and generate more leads and sales from the web. When you have a paid listing, a local listing, and an organic listing for a given search query, you reduce the likelihood that someone will click on one of your competitor’s links significantly!
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