PPC was used by the portable storage company to increase leads at a lower cost.

The Challenge:

Our customer offers portable storage units in Northern Virginia, a very competitive and expansive market. The company had previously employed other pay-per-click (PPC) providers, but was severely dissatisfied with their cost-per-lead (CPL) and cost-per-booked-lead (CPL-B) results.

The Solution:

Offshore Marketers accepted the assignment and developed a thorough plan with the objective of eliminating irrelevant clicks, increasing the campaign’s conversion rate, and decreasing the average cost-per-lead in order to avoid wasted ad spend.

The Outcome:

Offshore Marketers was able to reduce the CPL from $90.53 to $48.59 after refining the client’s pay-per-click management (cutting the spend-per-click by a third).

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