MICROSOFT ADVERTISING IS WORTH TESTING BECAUSE ITS COST PER LEAD IS LOWER.

By Evaluating Bing Ads, Offshore Marketers Assists Florida Water Delivery Company In Achieving An 90% Decrease In Cost Per Lead.
The Challenge:

Our client, a Florida-based water delivery company, was extremely pleased with the number of leads they were receiving from SEO and Google AdWords. Due to increased market competition and the fact that Google AdWords is the most popular paid search platform, the cost per lead (CPL) for this platform is inevitably higher than for less popular platforms.

The Solution:

In January 2011, we decided to test a Bing Ads campaign for our client to see if we could achieve a lower CPL on a less competitive paid search platform.

Learn how we reduced our client’s CPL by 90% on Bing Ads by downloading the rest of this free case study using the form below.

 

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