If you are an online seller, it is vital for you to keep your brand name and value intact. This is significant so that no other business or company can infringe on your brand by making and selling counterfeit products. This can have an adverse impact on your business.
To prevent such a thing from happening, you need to conduct the registry of your brand. If you are selling your products on Amazon, the Amazon branding services come to your use to ensure that your business and brand have their separate identity.
Amazon Brand Registry
Any eligible brand can enroll in the Amazon brand registry program offered by Amazon. Registering in this service provides benefits such as a distinctive trademark, which can differentiate your business and brand from the others.
In addition, once your brand is registered with Amazon. Any other product that tries to infringe on any product offered by your trademark brand will automatically be removed from Amazon.
This provides you brand protection from anyone who tries to sell a cheaper and copied version of your products, posing a threat to the integrity of your brand and its value.
Benefits of Amazon Brand Registry
By making use of the Amazon Branding Services, you can ensure that your products have a separate identity on the platform amazon. This renders protection to your products from infringement or counterfeit products.
In addition, the customer experience with your brand and your products is enhanced. Your brand value is protected through the registered trademarks provided by Amazon.
Mentioned below are some great benefits of the Amazon brand registry.
1. Increased Sales
Once you register with Amazon as a brand, your business becomes the priority of Amazon. Thus, all the products and listings that offer competition to your products are removed from the platform of Amazon. This ensures more sales and revenue for your products and your business.
You can also launch and formulate product marketing campaigns on Amazon. This also drives away the chances of interference in your business by other brands or sellers. Your brand gets higher rankings, leads the search results on Amazon, and thus, leads to increased sales.
2. Better Options for Product Ads
You can become a sponsored brand after getting registered with Amazon. You are given the chance by Amazon to promote up to 3 of your products. This means, that whenever a customer makes a relevant search, your products are displayed on the top as recommended by Amazon.
This promotion also includes your business logo and the name of your brand. These promotions or ads make the visibility of your brand higher on the platform of Amazon. You can make use of dynamic ads to lure customers and increase sales.
3. Support by Amazon
Amazon offers 24×7 customer support to the brands that are registered with it. This helps the businesses to run their business on Amazon with the best and the most efficient methods and results.
They guide you as to how you can enhance the engagement on your product page and protect your business. This helps you do business with ease and efficiency on Amazon.
4. Control Over Your Business
With Amazon branding services, you have complete control over the customization of your business. You can alter the product details, and update the product listing, including the logo and other relevant information about your company on the product pages to gain the trust of your customers.
You can add catchy descriptions which give the customers exactly what they are looking for. Your buyers will be able to see your products with your brand and not as being sold by any third party.
Customer reviews can also be added to your product page to make the visitors more interested in buying your products. You can have control over the reviews you want the visitors to see, and thus you can make good reviews more visible.
5. Gain the Trust of the Client
Customers are often attracted to the brand, and not the product. If your brand is registered with Amazon, it will automatically gain more backing and the customers will be keen to put their faith in your product. This in return increases the customer lifetime value and the brand value of your business.
By registering on the Amazon branding services, you can have access to multiple tools for researching and reporting so that you can research companies doing product infringement and then report them. The registry also guides the businesses with the steps as to how you can report any such product.
One of the steps provided to the businesses includes ASIN or the Amazon Standard Identification Number. You can also detect any other brand or business that tries to steal your data or information and use them to sell or promote your products. This maintains the quality and the originality of your product.
7.Create Videos for Marketing of Your Product
Video marketing is a highly effective way to promote your products and allow your brand to lure more customers and generate higher sales.
By registering your business with Amazon, you can create a short attractive video for your product to make the customers attracted to your product and add that to your product page. They help the customers differentiate between the products offered by you and your customers.
Working with Amazon’s Branding Registry Services
Registering your brand with Amazon’s branding services involves two essential steps, which can be seen below.
1. Building Your Brand
There are multiple crucial factors that help you in building a robust image and presence of your brand on Amazon. To create a distinct identity for your brand, you need to incorporate features such as engaging visuals, a clear message, and a loud voice to your product pages.
The features of Amazon that help you in doing this include- the Amazon Store, A+ Content, Amazon Brand Analytics, and Sponsored Brands.
2. Protect Your Brand
Merely building your brand is not sufficient. It is important to protect your brand from potential cases of copying or brand infringement from time to time. There are so many products on amazon, and a vast number of customers visit Amazon each day.
Therefore, it becomes quite essential for you to maintain the faith of your customers, and keep them interested in your product. For this, protecting your brand is crucial.
With the powerful tools given by Amazon to its users and more control over the business listings, Amazon Brand Registry can help you protect your brand.
Why Do You Need Amazon Branding Services
Professional services for Amazon Branding can help you take your business to the next level. However, it is not easy for any normal company to carry on such an extensive task independently.
Therefore, it is advised to take the help of a professional Amazon Branding Service provider to ensure the best results.
A good Amazon Branding Service can help you attain the following benefits-
- Ensure that your Amazon Brand Registry application is furnished with all the required details, and is processed efficiently without any hurdles.
- Continuously update you and get rid of infringement activities on your brand or products.
- Provide your brand protection from unlicensed copycats every day
- Provide you hassle-free communication with the team of Amazon Brand Registry.
- Save your time and effort by taking up all the necessary registry-related tasks upon themselves.
- Provide you high-class services, within your budget.
Eligibility to Register with Amazon
You can register simply and for free with Amazon Branding Services. However, you should meet certain eligibility criteria set up by Amazon.
First of all, your brand should have a registered trademark that is active in the country where you want to sell your products as you will need to submit the application with the proof of owning the trademark.
After that, you will need to have a vendor account on Amazon. Using that, you can sing-into the amazon brand registry, or create a new account if you do not have one. You should sign in with the trademark owner first, and then the authorized agents later.
The next thing to do is enroll your brand into the amazon branding services. You will need to provide to amazon the information about your brands such as the registration number of the trademark and the product categories that your business deals with.
Amazon Branding Services by Offshore
We understand the importance your business holds in your life. Therefore, we here at Offshore provide you with the best amazon branding services, to take your business to the next level. We help you in registering your brand with Amazon, you that you can sell your products on amazon with a unique identity.
While the control over customization of your brand images, videos, and text are completely in your hands. we offer you the best alternatives that can prove to be highly beneficial for your business.
Partner with Offshore today to experience hassle-free Amazon Branding Services, that will provide your business with the best results and will help you witness a rise in your revenue.