THE PROJECT

F45 Mulgrave’s collaboration with Offshore Marketers in PPC advertising is a shining example of how targeted online advertising can lead to substantial growth. In just 1.2 years, they achieved remarkable success in all targeted areas, turning their online advertising from good to great. This case stands as a testament to the effectiveness of a well-planned and executed PPC strategy.

70%

Increase in Ad Visibility

40%

Increase in Click-Through Rate

50%

Increase in Local Engagement

WHAT WE DID

Content

Paid Media

SEO

What We Do

Strategy

Research and select high-performing keywords specific to the fitness industry. Design engaging ad copies with compelling calls to action, and optimize landing pages. Target ads to specific geographic locations where potential customers reside. Implement remarketing campaigns to re-engage previous visitors. Continuous monitoring and adjustment of ad spend to ensure optimal performance.

Goal

Increase ad visibility by 70%. Enhance click-through rate (CTR) by 40%. Boost local engagement by 50%. Improve conversion rate from returning visitors by 30%. Maximize ROI by 25%.

The Solution

Over a 1.2-year partnership, F45 Mulgrave and Offshore Marketers developed and executed a comprehensive PPC strategy with notable success. The focus on keyword targeting led to a 70% increase in ad visibility by selecting high-performing keywords specific to the fitness industry. Ad creation and optimization efforts enhanced the click-through rate (CTR) by 40%, thanks to engaging ad copies and optimized landing pages. Geo-targeting strategies boosted local engagement by 50% by targeting ads to specific geographic locations where potential customers were concentrated.

The Results

The partnership with Offshore Marketers led to impressive results for F45 Mulgrave’s PPC campaign. Ad visibility increased by 70% through strategic keyword selection. The click-through rate rose by 40% due to engaging ad creation and optimization efforts. Local engagement saw a 50% boost thanks to effective geo-targeting. Conversions from returning visitors improved by 30% as a result of targeted remarketing campaigns. Additionally, strategic budget management contributed to a 25% improvement in return on investment, highlighting the overall success of the campaign.