Hands down the best marketing decision we’ve made.
Melissa DormanMel Dorman
Revenue-Focused SEO 
2.5K+ Happy Clients
2.5K+ Happy Clients E-Commerce SEO Services That Bring Real Leads
Want more visitors to your online store? Our E-commerce SEO service helps improve your site’s search ranking.
High-Converting Traffic
Google Ranking Growth
Technical SEO Optimization
Expert-Led Scaling
4.9/5Average rating Start My No-Cost 14-Day Trial
Rated 5.0 on Clutch across 48 reviews
40+ years of combined team experience
40+ years of combined team experience
Achieve Results FasterStart Your No-Cost 14-Day Trial Today!
Rated 5.0 on Clutch across 48 reviews
40+ years of combined team experience
Trusted by 2.5K+ Brands Across 30+ Countries
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What We Do ?
What We Can Do ?
Explore the Services
Keyword Research
Transactional Keyword Research
Long-Tail Product Terms
Brand and Model Keywords
Competitor Category Analysis
Keyword Mapping to URLs
How We Work:
Store keywords split into browsing, comparing and buying searches. We sort them by intent, match each one to the right category, product or guide, and use Google Search Console to find terms you appear for but rarely win.
On-Page SEO
Title and Meta Tag Templates
Product Descriptions Without Duplicates
Internal Links From Categories
Image Alt Text and File Sizes
Product and Breadcrumb Schema
How We Work:
On-page work runs at two levels: templates across the catalog and hand-written copy for priority pages. We add Product schema with price, availability and reviews so your pages can qualify for product rich results in Google.
Technical SEO
Core Web Vitals Improvements
Mobile Usability Fixes
Faceted URL and Parameter Control
Crawl Error Repairs
HTTPS and Redirect Checks
How We Work:
Filters for size, color and price can create endless URLs. We decide which versions deserve indexing, block or canonicalize the rest, then fix crawl errors found in Google Search Console so Google reaches your key pages sooner.
Content Marketing
Buying Guides and Comparisons
How-To Content and Tutorials
Old Content Refreshes
Links From Guides to Categories
Customer Reviews and Q&A Content
How We Work:
Content captures shoppers before they pick a product. We write buying guides, comparisons and how-to articles around real questions, then link them to matching categories, so informational traffic supports the pages that earn revenue.
Link Building
Editorial Backlinks to Categories
Digital PR and Guest Posts
Supplier and Brand Outreach
Internal Links to Priority Pages
Competitor Backlink Analysis
How We Work:
Category pages rarely attract links by themselves, so we earn them through useful guides, manufacturer and supplier pages, and relevant publications. We avoid paid link schemes that break Google’s spam policies, and we report each placed link.
Get Your Categories and Products Found in Search
4.9/5Average ratingClient Stories
Real Brands. Real Results. Real Revenue.
At Offshore Marketers, results speak louder than promises. Every client partnership is built on a single commitment: measurable growth that you can see in your revenue, not just your analytics dashboard.
Reliable. Transparent. Effective. That’s Offshore Marketers.
LaurrenAngelicakopec
These guys actually know what they’re doing.
SeanFeel Good Close
Offshore made scaling our campaigns effortless.
CaseyHermosa
Our growth skyrocketed after partnering with Offshore.
EmilyFYMG
Offshore delivered results. No fluff. Just performance.
DanielF45 Training
Finally, a digital marketing team that delivers, consistently.
Bob FrielProsper Business Credit
Their strategy changed everything for us.
EiainBillsby
Offshore Marketers is in a league of their own.
LucasMy Custom Sleep Journey
They said they’d get results, and they did. Big time.
JoeHot Bento
What Are Ecommerce SEO Services?
Ecommerce SEO services help online stores rank for product and category searches, so buyers arrive without paid clicks. Offshore Marketers improves category and product pages, faceted navigation, product schema and site structure, then tracks organic revenue.
Best for
Stores with a growing catalog that rely too heavily on paid ads for sales.
What you get
A crawl audit, category and product page updates, schema, internal links and revenue reports.
Timeline
Most stores see early movement in 3 to 6 months, depending on competition.
Cost depends on
Catalog size, platform limits, competition and how much content is needed.
5.0Clutch rating, 48 reviews
2021year we were founded
40+years of team experience
Last updated
Which Ecommerce SEO Service Do You Need First?
Online stores break in different places. Pick the problem closest to yours, and see where we would begin and what we would look at on day one.
Start here
Category Page SEO
Begin with categories that already earn impressions, because Search Console has shown the demand is there. They usually need better copy, plain links to their products and more links from your guides.
The first three things we check
- Queries each category gets in Search Console
- Whether it links directly to every product you want indexed
- Its title and copy against the pages above it
Start here
Technical SEO Services
Sort this out before you pay for new copy. Crawl time spent on filter combinations is time not spent on new products, and the fix usually needs a developer.
See Technical SEO ServicesThe first three things we check
- Filter URLs in the Page indexing and Performance reports
- Robots.txt rules and canonical tags on filtered pages
- Empty filter results that should return a 404
Start here
Shopify SEO Services
Shopify sets robots.txt by default and calls custom edits an unsupported customization. Fixes differ from an open platform, so a Shopify-focused plan saves you paying for advice you cannot use.
See Shopify SEO ServicesThe first three things we check
- Theme markup for products and variants
- Apps adding extra or conflicting code
- Collection and product templates
Start here
Product Data and Feed Cleanup
Google says the Shopping tab requires Merchant Center. Free listings cost nothing to show, but a price or stock mismatch with your site can get a product disapproved.
The first three things we check
- Issues listed in your merchant account
- Feed price and availability against live pages
- GTIN, brand and shipping settings
Start here
Google Analytics Consulting
Check the numbers before you change any pages. GA4 needs both value and currency on the purchase event, so weak tracking can make working SEO look like it earns nothing.
See Google Analytics ConsultingThe first three things we check
- Purchase events with value and currency
- Organic revenue by landing page
- Add-to-cart activity on top organic pages
Start here
Ecommerce SEO Migration Planning
Plan this before launch day. Changed URLs can leave old links and indexed pages on 404 errors unless redirects are ready, and your markup, feed and tracking all need rebuilding too.
The first three things we check
- Every current URL and what it earns
- A redirect map for products and categories
- Markup, feed and tracking on the test site
Our Case Studies
What Our Clients Actually Got
Urban Kicks
150KPurchase Conversion Value
900%Increase in Total Traffic
What Our Ecommerce SEO Services Include
See what you are paying for before you buy. Each part ends with a document you keep, even if you change providers. Platform notes below come from Shopify, WooCommerce and Adobe Commerce documentation.
Ecommerce SEO audit: priority listSample, for illustration
Best sellers not linked from their categoryHigh
Color filters indexed with no search demandHigh
Page 1 set as canonical for all paginated pagesHigh
Discontinued items showing as soft 404sMedium
Variants sharing one URL through a # fragmentMedium
Store Crawl Audit
We compare a full crawl with the Page indexing report and your product feed, one page type at a time.
What you receive: A ranked list of fixes, sorted by likely effect on sales.
Category page: before and afterSample, for illustration
BeforeSkillets | Fernhill Kitchen
AfterCast Iron Skillets, 6 to 14 Inch | Fernhill Kitchen
Why: shoppers search by material and size, and the old title named neither.
Category Page Rewrites
We rewrite titles, top copy and filter labels on categories with proven demand. Each one also gets plain links to its products, as Google's site structure guide advises.
What you receive: Rewritten categories, with a short reason for every change.
Filter URL rule sheetSample, for illustration
| Filter URL | Rule | Why |
|---|---|---|
| /skillets/cast-iron/ | Index | Searched often |
| ?color=red&size=10 | Block crawling | No demand |
| ?sort=price | Block crawling | Same products |
| ?size=99, no items | Return 404 | Empty result |
Faceted Navigation Rules
We sort filters by real search demand, then write one rule for each pattern, following Google's faceted navigation guide.
What you receive: A rule sheet your developer can build from.
Product data checkSample, for illustration
Feed price differs from product pageHigh
GTIN missing on saucepan rangeHigh
Variants grouped with ProductGroup markupDone
Shipping details set in the feedDone
Return policy markup under OrganizationNext
Product Data and Feed Check
We compare price, stock and identifiers across each product page, its structured data and your product feed. Google recommends using markup and a feed together.
What you receive: A list of mismatches and markup fixes, set out by product.
Stock rules by situationSample, for illustration
| Situation | Page | Stock data |
|---|---|---|
| Restock expected | Stays live, shows alternatives | OutOfStock |
| Orderable, ships later | Stays live, shows ship date | BackOrder |
| Gone, clear replacement | 301 to replacement | Leaves feed |
| Gone, no match | 404 or 410 | Leaves feed |
Out-of-Stock Rules
We agree one rule for each stock situation. Google asks for the same availability on the page, in structured data, at checkout and in your feed.
What you receive: A rule sheet your merchandising team can follow without asking us.
Platform limits and workaroundsSample, for illustration
| Platform | What to watch | What to plan |
|---|---|---|
| Shopify | robots.txt edits are unsupported | Test any edit rule by rule |
| WooCommerce | Permalink changes can 404 old URLs | Redirects ready before any change |
| Adobe Commerce | Category paths can multiply product URLs | Review catalog SEO settings |
| Custom build | Filters may need developer time | Written spec for each fix |
Platform Plan
Every platform limits what can change. We check yours before recommending a fix, so you do not pay for advice your store cannot use.
What you receive: A short note on what changes in settings, what changes in the theme and what needs a developer.
Monthly ecommerce SEO reportSample, for illustration
Organic revenue in GA4, last six months
Next priorities- Rewrite three categories on page two of Google
- Fix feed price mismatches on cookware
- Link the skillet buying guide to its category
Organic Revenue Report
We test the purchase event first, then read organic revenue through the GA4 Landing page and Ecommerce purchases reports.
What you receive: A monthly report showing work done, revenue by page type and next priorities.
Rank Your Store in Search Results
Buyers search by product type, brand and need, and those searches belong on different pages. We map each term to one category or product URL, which stops your own pages from competing with each other.
- Keyword Maps by Page Type
- Category-First Priorities
- Cannibalization Fixes
- Search Console Query Tracking
Category and Product Pages That Sell
Category pages usually win the broad searches, while product pages catch specific ones. We write useful category copy, unique product descriptions and clear titles, then add the details shoppers check before they buy.
- Category Page Copy
- Unique Product Descriptions
- Title Tags and Meta Descriptions
- Product FAQs and Size Details
Technical SEO for Online Stores
Large catalogs create crawl problems that small sites never see. We control faceted navigation, clean up duplicate variants, fix broken links and improve Core Web Vitals, so Google spends its time on pages that can sell.
- Faceted Navigation Rules
- Canonical Tags for Variants
- Core Web Vitals Fixes
- Mobile Page Experience
How Much Do Ecommerce SEO Services Cost?
Cost follows catalog size, competition and how many pages change each month. Set your store below for a planning budget, then compare it with a typical agency or an in-house hire.
How many products do you sell?
How crowded is your category?
Category and product pages improved each month
6
How much link outreach do you want?
Your team writes the copy
Your planning budget$660 to $880 a month
You could save about $3,560 a month, or $42,770 a year, compared with a typical SEO agency at the average hourly rate in the Ahrefs survey.
Our monthly minimum may cost more than you need. A freelancer, or doing it yourself, could be the better choice.
- Typical SEO agency$4,360 a month
- In-house SEO hire, salary only$6,560 a month
About 44 hours a month. A planning estimate, not a quote.
$3,209Average monthly retainer among surveyed SEO agencies
$3,250Average monthly retainer among surveyed SEO consultancies
$1,349Average monthly retainer among surveyed SEO freelancers
Sources and what to watch for
Be wary of a flat price per product or keyword. A small, clean catalog can suit a low-cost package. A store with filters, variants and platform limits usually cannot. Before you sign, ask whether theme or developer work is included, because many of these fixes need it.
Sources: our $15 to $20 an hour is from our hourly pricing page. Our SEO plans start at $500 a month. The $99 hourly rate (average $98.90) and the retainer figures are from the Ahrefs survey of 439 SEO providers (2023, estimates). They cover SEO work in general, not stores alone. The salary is the $78,760 median for market research analysts, the closest category in US Bureau of Labor Statistics data (May 2025), before benefits. Hours are our own planning assumptions.
The one rule we never break
Everything We Build Stays Yours
Your business owns every account, file and result. We work inside them as your team, and if you ever leave, nothing leaves with us.
Book a Free CallAd Accounts
Set up in your name
Analytics
You are the admin
Your Website
Every login is yours
Content
Every post and ad
Audiences
Lists never leave you
Reports
Sent to you monthly
Proudly Partnering With Brands That Demand Results, Not Just Deliverables.
Our Process01
02
03
04
From Crawl to Category Rankings
Crawl the Store
We crawl categories, products and filter URLs, then check index coverage in Google Search Console.
Map Keywords
We assign search terms to category and product URLs and spot pages that compete with each other.
Fix and Build
We apply faceted navigation rules, Product schema, new page copy and internal links.
Track Revenue
You see rankings, organic sessions and revenue by page type from Search Console and GA4.
Your First Year of Ecommerce SEO, Month by Month
Drag through the year to see what happens on a typical store, and what you can fairly ask to see at each stage.
Month 1
Shape of a typical program, not a forecast
Month 1Month 6Month 12
What we work on
Crawl audit, purchase tracking test, product feed review and first filter rules.
What you should see
A ranked fix list and a revenue baseline. Rankings will not have moved yet.
What we work on
Filter rules go live, then product markup fixes, stock rules and the first category rewrites.
What you should see
Often fewer errors in Search Console and your feed account. Google still has to recrawl the changed pages, which can take a while on a big catalog.
What we work on
More category and product pages, buying guides linked to categories, and outreach for earned links.
What you should see
Often rising impressions and clicks on category terms, and possibly early changes in organic sales on the pages you fixed first.
What we work on
Refresh what is selling, extend the work to the next group of categories and prepare for peak season.
What you should see
Revenue trends by page type in GA4. Compare with the same months last year, because seasons can hide or exaggerate the change.
A typical timeline, not a promise. Large catalogs, new domains, crowded categories and developer wait times can all stretch it.
How to Choose an Ecommerce SEO Company
Google says you remain responsible for the actions of any company you hire. Put these six questions to any ecommerce SEO agency or consultant, including us.
How do you decide which filter URLs get indexed?
Good sign
They check search demand first, then explain when to block crawling.
Warning sign
Index everything or block everything, with no reasoning.
What happens when a product sells out?
Good sign
Separate rules for temporary and permanent cases, with page, markup and feed kept in step.
Warning sign
Every dead product redirects to the home page.
How do you check our product data?
Good sign
They compare the page, the markup and the product feed, product by product.
Warning sign
They install an app and call it finished.
How will you report on sales?
Good sign
GA4 revenue by landing page and page type, after testing the purchase event.
Warning sign
Rankings and traffic only, with revenue left out.
What can I expect, and by when?
Good sign
A realistic range, a timeframe and how success gets measured.
Warning sign
A promised first place. Google says no one can guarantee a #1 ranking.
How do you earn links to category pages?
Good sign
Buying guides, supplier pages and outreach, with named examples.
Warning sign
A monthly link quota, or paid placements that pass ranking credit, which Google treats as link spam.
Your Store May Not Need an Agency Yet
A small catalog on a standard platform often needs less technical work. Google aims its crawl budget guide at much larger sites, such as 10,000+ pages changing daily, though it says that is not an exact threshold. Start with Google's ecommerce guides and hire when the work outgrows your time.
Based on Google's Do You Need an SEO?, faceted navigation guide, crawl error guide, Merchant Center availability rules and spam policies.
What Makes Us Different?
An ecommerce SEO agency improving category pages, product pages, faceted navigation and product schema for online stores.
Built for Catalog-Sized Problems
Standard SEO advice does not cover filters, variants, out-of-stock items and seasonal ranges. We write rules for those cases, including which pages get indexed, canonicalized or redirected, so your catalog can grow without piling up thin and duplicate URLs.
Category Pages Treated as Priorities
Category pages often target the highest-value buying terms in a store, yet many have no useful content. We add helpful copy, filters people actually use and internal links from guides and products, so those pages can earn stronger positions.
Structured Data That Matches the Page
Product schema only helps when it matches what shoppers see. We mark up price, availability, shipping and reviews, test the code in Google’s Rich Results Test and check the Merchant Listings report in Search Console for errors.
Revenue Reports From GA4
Rankings are only part of the story. Each report ties Google Search Console visibility to GA4 revenue and transactions by page type, using plain language, so you can see which categories earn money and which need more work.
Specialists Who Explain Their Work
A named senior SEO specialist handles your store and explains every recommendation. Our team’s 40+ years of combined experience helps with the harder calls, such as platform migrations, while you stay the owner of every account and report.
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Wall of Love
Offshore Marketers is overall great, communication was flawless, they are easy to work with team was practically a part of our internal team. I highly recommend Offshore Marketers when it comes to digital marketing.T. Chaid Baird
Offshore Marketers are great to work with, there marketing team are detailed oriented. They did a great job in Online Marketing and management for us. I would highly recommend them!Victoria
As a Online Marketing Company, We’ve been surprised at the pace, skill, and knowledge Offshore Marketers Team had been able to impart on our projects so far!Stefano
Offshore Marketers was able to understand the requirements well, align well to redefine strategic objectives into operational requirements, and delivered a very high-quality output that served exactly what we were looking for. I would highly recommend.Namita
This was a very smooth experience, and I would highly recommend Offshore Marketers for anything related to digital marketing.Miles
I am very happy that I found Offshore Marketers. They helped me to set up and structure my company websites. Very professional. They were able to complete the requested job faster than I had expected and went above. Highly Recommended.Jessica
Working with Offshore Marketers was amazing! Their team is professional, efficient, and always ready to help. They’ve boosted our online visibility and delivered great results. Highly recommend them!Alejandro
Offshore Marketers is a great team to work with. Their industry knowledge and insights make them a top choice. They manage discussions and project progress with a clear process.Amir Erez
Ecommerce SEO Agency, Consultant or In-House?
The right setup depends on your catalog and on who can actually ship changes to the store. Here is an honest comparison of the three.
You do more of the workThey do more of the work
In-House Ecommerce SEO Hire
Works best whenOrganic search is a main sales channel, and your catalog changes often enough to fill a full-time role.
Watch out forOne person rarely covers development, copy, feeds and outreach. Salary comes before tools and benefits.
Ecommerce SEO Consultant
Works best whenYour developers and merchandisers can carry out a plan, and you need one job done, such as an audit, filter rules or a migration review.
Watch out forYou get advice, not hands. Results depend on your team having time to ship it.
Ecommerce SEO Agency
Works best whenYou need technical fixes, page copy, product data and outreach moving together without making three hires.
Watch out forAsk who has worked on your platform, and at a catalog size close to yours.
Run a Free Ecommerce SEO Audit Before You Hire
Six checks you can do today in Search Console, Merchant Center and GA4. If you find little wrong, you may need less help than a sales call suggests.
0 of 6 checked
Ecommerce SEO Services for AI Shopping Search
Shoppers can now ask AI Mode, Gemini and ChatGPT what to buy. Tap a question to see what official guidance from Google and OpenAI means for your store.
Does my store need special AI markup?
No. Google's AI features guide says AI Overviews and AI Mode have no extra requirements and need no special schema.
- Normal Search eligibility rules still apply
- Structured data should match the visible page
- Google says to keep Merchant Center information up to date
What should we do differently?
Treat product data as content. Merchant Center's AI performance insights show your share of voice in AI Mode and AI Overviews, and flag products with missing attributes.
- Fill in details such as color, style and material
- Check insights where offered: English queries in the US, Canada, Australia, India and New Zealand
- Allow OAI-SearchBot in robots.txt, since OpenAI says opted-out sites will not appear in ChatGPT search answers
Can you promise AI product mentions?
No. Nobody can. Google says meeting its requirements does not guarantee your content will be shown. AI answers can also change from prompt to prompt.
- Search Console's generative AI performance report shows impressions by page, country and device
- We also check a fixed set of shopping prompts over time and report what changed
Frequently Asked Questions
What Does an E-Commerce SEO Agency Do?
An e-commerce SEO agency improves how a store’s category and product pages rank in Google, through keyword mapping, page copy, technical fixes, Product schema and link building. Offshore Marketers covers all of these. If your store runs on Shopify, also see our Shopify SEO services.
How Long Does E-Commerce SEO Take?
Most online stores see early movement in 3 to 6 months, with stronger revenue gains often taking 6 to 12 months or longer. Catalog size, site history, backlinks and competition all affect timing. Technical fixes can show sooner once Google recrawls the affected pages.
How Is E-Commerce SEO Priced?
We quote e-commerce SEO after a call, because a store with a large catalog and filter problems needs different work from a small, clean one. Scope sets the quote, and we publish no fixed packages. A no-cost 14-day trial lets you see how we work first.
How Should We Handle Faceted Navigation for SEO?
Index only the filter combinations people actually search for, and keep the rest out of Google’s index or crawl. A page for black running shoes may deserve its own URL, while sort options rarely do. Offshore Marketers sets these rules through our technical SEO services.
What Should I Do With Out-of-Stock Product Pages?
Keep a temporarily out-of-stock product page live, mark its availability correctly in Product schema and offer similar items. If a product is gone for good, redirect it to the closest alternative or category, or return a 404 or 410 when no real match exists.
Which Schema Markup Does an Online Store Need?
Most online stores should use Product schema with Offer details on product pages, plus BreadcrumbList on categories and products. Add review data only when genuine reviews appear on the page. Offshore Marketers tests this markup and then watches the Merchant Listings report in Google Search Console.
Should filtered category pages be indexed?
Usually only the filtered pages people actually search for, such as a color or brand within a category. Letting every filter combination get crawled wastes crawl budget and creates duplicates. We review faceted navigation, then use canonicals, noindex or crawl rules to control the rest.
Should I optimize product pages or category pages first?
Usually category pages first, because they target broader searches with more buying intent, such as a product type rather than one exact model. Product pages come next, with unique descriptions and product schema. We use your own Search Console data to decide the exact order.
How do you measure e-commerce SEO results?
We track organic revenue and transactions in GA4, rankings for category and product terms, and clicks by page type in Google Search Console. We also monitor indexed product pages and rich result eligibility, because a crawl or schema problem can quietly cost sales.
Do I Need Google Merchant Center if My Product Pages Have Schema?
You do not need it for ordinary search results, but some surfaces require it, including the Shopping tab. Google recommends using structured data and a Merchant Center feed together, because doing both widens eligibility and helps Google verify your data. Free listings cost nothing to show, though Google still decides what appears.
Can We Use AI to Write Product Descriptions for SEO?
Yes, if a person checks the facts and each description gives shoppers something useful. Google's spam policies target mass-produced pages with little value, however they are made, and they name AI tools as one example. Start with your best sellers, add real details such as sizes and materials, and do not publish a whole catalog unreviewed.
Let’s Get to Work.
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Tell Us About Your Project
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