650%
Online Traffic2%
Conversion Rate400%
RevenueBorno Uniforms’ collaboration with Offshore Marketers proved to be a turning point for their online presence. The structured and data-driven approach, coupled with continuous optimization, led to impressive gains in traffic, engagement, and revenue. The partnership not only achieved the goals set at the beginning but laid a strong foundation for Borno Uniforms’ future online growth. This case demonstrates the power of a well-executed SEO strategy and the potential it has to transform an online business.
Online Traffic
Conversion Rate
Revenue
The strategy began with an initial phase of research and planning during the first two months, which involved identifying 50 high-value, low-competition keywords, analyzing top competitors to understand their SEO tactics, and performing a comprehensive content audit. In the following months, from months 3 to 5, the focus shifted to on-page SEO and content development. This phase included creating 100 new, engaging, and SEO-optimized blog posts, landing pages, and product descriptions, optimizing meta tags for all pages, and establishing a robust internal linking structure.
From months 6 to 7, the emphasis was on off-page SEO and link building, with efforts to acquire 200 high-quality backlinks from industry-related websites, publish 30 guest posts on reputable industry blogs, and integrate social media to promote content and enhance brand awareness. The final phase, from months 8 to 10, involved analysis, optimization, and continuous improvement. Regular monitoring using Google Analytics tracked website performance, A/B testing was implemented on landing pages to improve conversion rates, and content was updated based on performance analysis to maintain relevance and engagement.
Borno Uniforms encountered several significant challenges: their organic traffic was notably low, with only 2,000 monthly visitors coming from organic search. They struggled with poor keyword ranking, as none of their keywords appeared in the top 10 Google search results. Additionally, the conversion rate from organic traffic was just 0.5%, reflecting a lack of effectiveness in turning visitors into customers. Compounding these issues, the website featured outdated content that was stale and failed to engage visitors.
Over a 10-month period, the results were remarkable. Online traffic surged from 2,000 to 15,000 monthly visitors, representing a 650% increase. Keyword rankings improved significantly, with 25 keywords now appearing in the top 10 Google search results. The conversion rate saw a substantial boost from 0.5% to 2.5%, leading to a notable increase in sales. Additionally, the bounce rate decreased from 70% to 40%, indicating enhanced user engagement. As a result of these improvements, revenue from online sales experienced a dramatic 400% increase, driven by the surge in organic traffic.
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