THE PROJECT

To deliver the company’s objectives, Offshore Marketers’ team of SEO and digital marketing specialists focused on two significant aspects: site design and structure and online visibility. Our online marketing strategies were centered on improving lead generation and user experience. More importantly, we wanted to gain visibility into friction points and identify opportunities to boost the client’s online performance.

+250%

Increase in Clicks

$6

Decrease in Cost Per Click

+60%

Average Position Improvement

WHAT WE DID

SEO

Content

Paid Media

What We Do

Optimization

Offshore Marketers implemented a strategic approach to optimize ClearView Optics’ paid advertising efforts, achieving significant improvements across key performance metrics. They focused on click optimization by developing ad copy and selecting keywords that closely matched user search queries, effectively driving more relevant traffic to ClearView Optics’ dedicated landing pages. This targeted approach resulted in an impressive 250% increase in clicks compared to the previous year. To further enhance cost efficiency, the team concentrated on cost-per-click (CPC) optimization. By improving quality scores through better keyword matching and lowering both first-page and minimum bids, they identified and utilized more cost-effective keywords. This strategic refinement led to a reduction of more than $6.50 per click. Additionally, Offshore Marketers worked on average position optimization by enhancing the quality scores of campaign keywords. This involved increasing click-through rates, refining the relevance of keywords to ad groups, improving landing page relevance, and optimizing ad text. These efforts significantly boosted the average position of ads from 2.5 to 1.0, resulting in a substantial 60% improvement in ad placement. These combined optimizations not only drove more traffic but also improved cost-efficiency and ad visibility for ClearView Optics.

Budget

The budget for the campaign was set at $100,000 for the year, encompassing various key components such as keyword bidding, landing page development, ad copy creation, and the setup of conversion tracking systems. This substantial investment was strategically allocated to ensure comprehensive coverage of all critical aspects of the digital marketing efforts. Despite the significant expenditure, the return on investment (ROI) proved to be highly rewarding. The campaign not only expanded ClearView Optics' customer base significantly but also achieved a notable reduction in cost per click, thereby enhancing overall cost-efficiency. The increased volume of clicks, coupled with improved ad positioning and optimized conversion strategies, resulted in a substantial boost in lead generation and sales. This successful outcome underscores the effectiveness of the campaign’s strategic planning and execution, demonstrating how a well-managed budget can drive significant business growth and deliver exceptional value.

Solution

THE RESULTS

Offshore Marketers achieved exceptional results for ClearView Optics through their targeted optimization efforts. Their strategic enhancements led to a remarkable 250% increase in clicks, driving significantly more traffic to the company’s landing pages. At the same time, they successfully reduced the cost per click by $6.50, enhancing the overall cost-efficiency of the campaigns. By improving the average position of ads by 60%, they ensured better visibility and higher placement in search results. Most notably, these combined efforts resulted in an astounding 1500% increase in conversions, demonstrating the effectiveness of their comprehensive optimization strategy in driving substantial growth and delivering exceptional ROI for ClearView Optics.