THE PROJECT

360Alumni’s digital transformation with Offshore Marketers is a success story that reflects the importance of a comprehensive and responsive strategy. The combination of SEO optimization, effective ad management, and strategic social media growth led to impressive results in just six months. The collaborative effort not only met but exceeded the initial objectives, setting a new standard for digital marketing in the alumni networking space.

150%

SEO Growth

20x

Revenue increase

75k

Social Media Platform

WHAT WE DID

SEO

Content

Paid Media

What We Do

Challenge

360Alumni aimed to boost its online visibility and increase the conversion rate of visitors into engaged users. The primary challenges it faced included expanding its organic reach through improved SEO strategies, efficiently managing ad spend to maximize revenue, and growing its social media presence to connect with a broader audience.

Solution

The SEO strategy involved comprehensive keyword research to identify and implement relevant terms related to alumni networking throughout the website. It also focused on securing high-quality backlinks from authoritative sources to enhance search engine rankings and optimizing the website for speed, mobile-friendliness, and other key SEO factors. For paid advertising, the approach centered on precise audience targeting through personalized ad campaigns, A/B testing to refine ad copies and visuals, and optimizing ad spend to maximize return on investment, ultimately turning a $50k budget into $150k in revenue. Social media growth was driven by creating engaging and shareable content to captivate the alumni community, fostering a loyal follower base through active engagement and regular posting, and partnering with industry influencers to boost visibility and credibility.

Execution

To address 360Alumni's goal of enhancing online visibility and increasing user engagement, a strategic approach was implemented. The execution plan began with a robust SEO strategy, focusing on comprehensive keyword research to integrate relevant terms related to alumni networking, acquiring high-quality backlinks to boost search engine rankings, and optimizing the website for speed and mobile usability. Concurrently, a targeted paid advertising campaign was launched, with personalized ads designed to reach specific audiences, coupled with A/B testing to refine ad effectiveness and optimizing the $50k ad spend to generate $150k in revenue. In parallel, social media growth was accelerated by developing engaging and shareable content, actively building a loyal follower base through consistent interaction, and collaborating with influencers to extend reach and enhance credibility. This multifaceted approach successfully tackled the key challenges, significantly improving 360Alumni’s online presence and user engagement.

Results

The SEO growth saw a remarkable 150% increase, with revenue through SEO doubling in value. Over the course of six months, a total ad spend of $50k resulted in $150k in revenue. Social media marketing (SMM) growth was equally impressive, with followers rising from 250 to 10,000 within the same timeframe.