THE PROJECT

FitGenics, a leading health and fitness company, partnered with Offshore Marketers to manage their PPC campaigns over an 8-month tenure. The goal was to increase the Click-Through Rate (CTR), boost the Conversion Rate, reduce the Cost Per Click (CPC), and enhance the Return on Ad Spend (ROAS).

+70%

Click-Through Rate

+210%

Conversion Rate

107%

Return on Ad Spend Increase:

WHAT WE DID

SEO

Content

Paid Media

What We Do

LOOM’S STRATEGY

At LOOM, our first step is to deeply immerse ourselves in the FitGenics brand. We begin by gaining a thorough understanding of FitGenics' unique value propositions, target audience, and current market positioning. This involves a detailed review of their existing marketing efforts, competitor landscape, and consumer feedback to ensure any recommendations align seamlessly with FitGenics’ style and tone of voice.

Execution & Optimization

With the strategy in place, we launch the PPC campaigns with a focus on driving measurable results. Throughout the campaign, we continuously monitor performance metrics, adjust bids, and refine ad copy to optimize for better results. Our approach is data-driven, ensuring that every decision is backed by real-time performance data.

Reporting & Insights

We provide regular reports to FitGenics, highlighting key performance indicators, campaign progress, and areas for improvement. Our insights and recommendations are designed to help FitGenics stay ahead of the curve and achieve their marketing objectives effectively. Our reports include in-depth trend analysis to identify patterns over time. We analyze fluctuations in performance metrics, seasonal variations, and the impact of different marketing activities. This helps FitGenics understand the broader trends affecting their campaigns and adjust their strategy accordingly.

THE RESULTS

Improved targeting and reduced irrelevant clicks, contributing to the overall increase in CTR. Enhanced engagement with the target audience, leading to a higher conversion rate. Increased alignment with ad copies, resulting in a consistent user experience and improved conversion rate. Dynamic bidding strategy reduced the CPC and maximized ad exposure. Tailored ads for different segments enhanced the CTR. Weekly insights allowed for continuous optimization and quick decision-making, contributing to all the achieved results.