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Green Apple Active, a leading yoga e-commerce site, sought to scale its digital presence and sales. Offshore Marketers were engaged to drive this transformation over a 1.5-year period. The collaboration resulted in explosive growth across various digital channels.
SEO Success
Ad Efficiency
Social Media Triumph
In an increasingly competitive marketplace, Green Apple Active faced the challenge of amplifying its online visibility to stand out. To achieve this, the company aimed to boost conversions through a focused SEO strategy, ensuring that their website attracted and engaged the right audience. Additionally, maximizing ROI from their ad spend was crucial, requiring a well-optimized and strategic approach to advertising. Equally important was building a thriving online community, fostering strong engagement and loyalty among their target audience.
To address these challenges effectively, a multi-faceted strategy was implemented. For SEO optimization, we conducted thorough keyword research to align content with industry trends, built high-quality backlinks through strategic collaborations and partnerships, and focused on on-site optimization to enhance the overall user experience. In terms of advertising, we employed audience segmentation to tailor ads for specific customer personas, utilized an omni-channel approach by leveraging platforms such as Google Ads, Facebook, and Instagram, and ensured continuous monitoring and optimization to make real-time adjustments and maximize ROI. For social media growth, we developed a content strategy that included engaging posts and videos, collaborated with influencers to extend our reach, and prioritized community engagement through consistent interaction to build a loyal following.
To tackle Green Apple Active’s challenges, we executed a comprehensive strategy across multiple fronts. Our SEO optimization efforts began with in-depth keyword research to ensure content was aligned with industry trends, while strategic link building through collaborations and partnerships bolstered site authority. On-site optimization was prioritized to enhance user experience and drive engagement. For advertising, we implemented a targeted approach, segmenting audiences to create personalized ad campaigns across platforms such as Google Ads, Facebook, and Instagram. Real-time monitoring and continuous optimization ensured maximum ROI from ad spend. In social media, we crafted a dynamic content strategy featuring engaging posts and videos, partnered with influencers to extend our reach, and fostered community engagement through consistent interaction to build a strong, loyal following.
SEO Success: A remarkable 200% growth, increasing revenue through SEO by 10x. Ad Efficiency: A strategic spend of 2 Million resulting in 12 Million in revenue. Social Media Triumph: A growth from 200 to 100k followers, building a strong and engaged community.