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Our Work

Harmless.nz

Harmless.nz, an established supplier of first aid and safety supplies, faced a challenge of stagnated growth in the competitive online marketplace. With an ambitious goal to expand its digital footprint, they sought to increase their online visibility, revenue, and social media presence.

THE PROJECT

The success story of Harmless.nz underlines the effectiveness of a well-executed and multifaceted digital marketing strategy. In just over a year, significant growth was achieved across key areas, setting a remarkable example for the industry.

+125%

SEO Growth

+9x

Revenue Through SEO

+50K

Social Media Platform

Challenge

The primary challenges were to grow the SEO by 125%, increase revenue through SEO by 9 times, maximize the ROI from a 3-million ad spend to achieve 11 million in revenue, and boost the social media following from 450 to 50,000 in just over a year.

Our Approach

Offshore Marketers developed a customized digital marketing strategy to achieve Harmless.nz’s goals. Our approach began with a comprehensive SEO optimization plan that aimed for a 125% growth in organic traffic. This strategy included targeted keyword optimization, technical site improvements, and quality backlink building through strategic partnerships. The results were significant, with revenue increasing ninefold through SEO. This success was driven by conversion optimization techniques, such as A/B testing of landing pages, and effective content marketing combined with localized SEO to reach specific communities and regions.

strategy

In terms of advertising, we employed a robust strategy that generated $11 million in revenue. This involved extensive use of paid advertising platforms, including Google Ads, and implementing retargeting campaigns to enhance conversion rates. Real-time performance tracking allowed us to make necessary adjustments and maximize ROI. Additionally, our social media marketing efforts led to impressive growth, expanding Harmless.nz’s follower base to 50,000. This was achieved through a dynamic social media strategy that included regular engagement with informative posts, influencer partnerships, and targeted social media advertising.

Results

The success of our approach was evident in several key outcomes. We achieved a remarkable 125% growth in SEO, which contributed to a ninefold increase in revenue through our SEO efforts. Our ad strategy was equally effective, with an investment of $3 million generating $11 million in revenue. Additionally, our social media strategy led to a dramatic increase in following, with the count skyrocketing from 450 to 50,000 in just 2.5 years.