Executing the Strategy

Oceanic Dental Care partnered with Offshore Marketers because it was not seeing results with its current Google Ads campaign. Before Offshore Marketers, the clinic did not have a robust digital presence. Moreover, the majority of its new patients came from referrals from physicians, with only about 20-30 percent of new leads and patients coming from inbound marketing. The number of leads reported also varied dramatically from its total booked patients. Several general dental care-related keywords and ad groups that resulted in clinic calls were not converting into booked appointments. Offshore Marketers ran a periodic review of Oceanic Dental Care’s Google Ads campaign to increase its monthly lead acquisition and conversions. They analyzed the campaign data, managed the negative keyword lists, created targeted ad copy and landing pages, and updated its keyword lists and bid strategy as needed. The team also regularly monitored market changes, examined historical account data, and consulted with the client to ensure the PPC strategy remained up to date and continued generating profitable results. Since Oceanic Dental Care’s current ad targeting strategy was not converting calls into booked appointments, Offshore Marketers paused the existing ad groups and keywords targeting campaign and focused on highly relevant search terms instead. In doing so, the daily ad budget was spent on more lucrative strategies that drove a higher return on investment (ROI).