Our Work

Sonic Waves

Sonic Waves is a leading audio equipment manufacturer based in Austin, Texas, committed to providing musicians with top-notch sound quality. The company offers a wide range of unique speaker cabinets, professional audio speaker systems, and other music-related equipment. Sonic Waves’ primary goal is to provide all musicians with the best shopping experience and the most affordable professional audio equipment on the market. Sonic Waves collaborated with Offshore Marketers, a digital marketing agency, to boost its monthly sales through organic and paid advertising. The tenure of this collaboration was 3 months.

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THE PROJECT

Sonic Waves is a leading audio equipment manufacturer based in Austin, Texas, committed to providing musicians with top-notch sound quality. The company offers a wide range of unique speaker cabinets, professional audio speaker systems, and other music-related equipment. Sonic Waves’ primary goal is to provide all musicians with the best shopping experience and the most affordable professional audio equipment on the market. Sonic Waves collaborated with Offshore Marketers, a digital marketing agency, to boost its monthly sales through organic and paid advertising. The tenure of this collaboration was 3 months.

+12,000%

Average sales volume

35$

advertising cost of sale (ACoS)

+25%

Conversion Rate

WHAT WE DID

SEO

Content

Paid Media

What We Do

Challenge

Before partnering with Offshore Marketers, Sonic Waves was selling approximately 12,000 units per month. The company wanted to increase its monthly sales volume and improve its visibility on various online platforms. The primary objective was to enhance Sonic Waves’ daily sessions, page views, and monthly sales.

Strategy

Offshore Marketers began by conducting comprehensive site audits and industry analyses to gain a deep understanding of Sonic Waves' campaign direction and market positioning. Following this, our marketing efforts were strategically focused on optimizing each product listing with relevant, high-performing keywords to enhance visibility and attract potential customers. We aimed to achieve a balanced stream of traffic and increase lead generation and conversion rates. In addition to product listing optimization, our strategy encompassed branding management, parent/child product relationships, pricing optimization, in-stock monitoring, and a robust SEO campaign. The SEO efforts were designed to boost organic keyword rankings and increase leads, involving extensive keyword research, on-page and off-page optimization, site audits, link analyses, guest blogging, and content syndication.

Execution

In less than a month, Offshore Marketers completed a comprehensive overhaul of the product titles, description bullet points, keywords, and images for over 2,500 products. To attract and convert more interested customers, we launched both automatic and manual advertising campaigns, including promotional ads such as discounts and bundle offers. Additionally, we executed a detailed pay-per-click (PPC) marketing campaign aimed at exploring new revenue opportunities. This involved reviewing and optimizing campaigns on Google Ads Search Partners, implementing remarketing strategies, managing negative keywords, creating new ad content and landing pages, and updating bid strategies. We continuously monitored market changes to identify potential service expansion opportunities and make necessary adjustments to the ad strategy.

THE RESULTS

After three months of the campaign, Offshore Marketers was able to increase Sonic Waves’ average sales volume from 12,000 units ordered in May 2023 to 15,600 units sold in August 2023. This was a 30% increase in sales volume. There was also a 27% increase in total units ordered and a 25% increase in product listing page views. Additionally, the advertising cost of sale (ACoS) was reduced by 35%. The successful execution of Offshore Marketers’ digital marketing solutions resulted in an average of 25,000 monthly organic sessions, which was 7% higher than previous months. An average of 120 monthly organic order placements were also generated. With continuous optimization efforts and targeted advertising strategies, Sonic Waves is poised for long-term profitable growth.