Services Used

Urban Kicks, a renowned sneaker and streetwear boutique in New York City, enlisted Offshore Marketers in January 2023 to enhance its online presence, drive qualified traffic, and boost sales across all relevant channels. To achieve these objectives, Offshore Marketers employed a multifaceted approach focusing on three core strategies: Search Engine Optimization (SEO), Pay-Per-Click (PPC) marketing, and paid social media advertising. Through these combined efforts, we successfully positioned 60% of their keywords in the top 5 rankings, leading to an impressive 900% increase in total traffic and a 350% rise in sales leads. Additionally, our paid strategies yielded substantial results, generating approximately $150,000 in purchase conversion value and $700,000 in adds-to-cart value, significantly enhancing Urban Kicks' overall sales performance and online impact.

The Execution

Urban Kicks faced several challenges, including duplicate links, inconsistent link placements, missing or incorrect location data, and an unoptimized ad account. To address these issues and enhance the company’s add-to-cart conversions while optimizing budget efficiency, Offshore Marketers’ digital marketing team implemented a multifaceted strategy. We began with comprehensive website and advertising audits to identify areas for improvement. Based on these initial audits, we executed on-page SEO revisions to enhance site performance. Our paid digital strategy involved targeted Google Ads and social media campaigns designed to drive traffic and attract relevant leads. We also focused on improving Google Ads quality scores by using negative keywords, testing various match types, and increasing the budget for long-tail keywords. Additionally, we collaborated on developing an organic content plan that included social media and SEO-boosting blog content themes, and we set up branded search campaigns to further strengthen Urban Kicks' online presence and effectiveness.

Budget

The budget for this project was set at $50,000, strategically allocated across various channels and tactics to maximize return on investment and engagement. This comprehensive allocation covered essential areas such as in-depth SEO enhancements, targeted PPC campaigns, and dynamic paid social media advertising. By investing in a balanced mix of strategies, we ensured optimal performance and reach. Offshore Marketers' meticulous planning and execution enabled Urban Kicks to achieve remarkable growth within just 8 months. The investment led to a substantial $150,000 in purchase conversion value and $700,000 in adds-to-cart value, alongside a 900% increase in total traffic and a 350% rise in inbound leads. Our targeted approach not only enhanced the company's online visibility but also significantly boosted sales and conversion rates, demonstrating the effectiveness of a well-managed budget in driving substantial business results.

The Results

Before partnering with Offshore Marketers, Urban Kicks had only achieved 20 website purchases. However, after implementing new campaigns and exploring innovative opportunities for increased revenue, we were able to significantly enhance their online performance. Our efforts resulted in a substantial $150,000 in purchase conversion value and a remarkable $700,000 in adds-to-cart value. We achieved a 900% increase in total traffic and a 350% rise in inbound leads. By maximizing Urban Kicks' potential reach through targeted strategies, we delivered exponential growth, transforming their digital presence and dramatically boosting their sales performance.