Watches and Crystals
$2M in ad spend brought back $12M in revenue
Watches and Crystals is an online store that sells watches. They worked with Offshore Marketers for two years on SEO, paid ads and social media to grow traffic, sales and their brand.
+150%SEO growth
10xRevenue from SEO
$12MRevenue from ads
- Industry:
- E-commerce, watches
- Duration:
- 2 years
- Ad budget managed:
- $2M
Search engine optimization
We found the searches that bring watch buyers to a store, then fixed the site so it could rank for them.
- Keyword research to find the most relevant and profitable search terms
- On-page fixes to meta titles, descriptions, header tags and internal links
- Backlinks from related businesses and influencers to build domain authority
- A faster, mobile-friendly site structure for a better shopping experience
+150%SEO growth
10xRevenue from SEO
Advertising campaigns
Paid ads were built to drive sales, not just clicks.
- Engaging, visual ads written for the target audience
- Separate, personalised ads for different customer segments
- Regular monitoring and changes to keep every campaign performing
$2MAd spend over 2 years
$12MRevenue from ads
Social media marketing
Social media was used to grow brand awareness and engagement.
- Regular posts, including videos, images and stories
- Collaborations with industry influencers to reach more people
- Active replies to comments and messages to keep followers engaged
The results
Over two years the brand grew across search, ads and social, and every dollar spent on ads came back six times over.
6xreturn on ad spend
+150%SEO growth
10xRevenue from SEO
2 yearsSEO, ads and social
What made it work: creative ads, decisions based on data, and a clear read of what watch buyers wanted.
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