KEYWORD RESEARCH​

Having the right keywords is important to any online marketing strategy, especially Edinburgh PPC. Paid ads on Google, Bing and social media are optimised based on keywords, or the search terms for which you’ll want to appear first on the search engine results pages (SERPs). With Offshore Marketers as your PPC agency in Edinburgh, you can rest assured that we will use right keywords with high search volumes and purchase intent.

LANDING PAGET​

Getting individuals to click on your ads is good, but certainly not enough. You also want them to complete your call-to-action (CTA), whether it’s to subscribe to your email list, sign up for an event or purchase a product. Our Offshore Marketers PPC management Edinburgh team will raise your landing page conversion rate so that you can get convers

PPC MANAGEMENT

PPC is least beneficial if you set a campaign and leave it to run itself. You have to give it time to create enough data you can analyze to obtain insights into improving your campaign. Entrust your PPC efforts to Offshore Marketers’s Edinburgh PPC management specialists, and you can focus on your business while we improve your ads’ returns.

PAID ADVERTISING

Paid advertising provide your promotional ads to third-party sites to reach more people than your channels – social media accounts, website, business listings – can on their own. You’ll need Edinburgh PPC specialists who know which keywords to bid for, how to bid and what kind of ads will work best on the platform where you want to advertise. You can find these specialists at our PPC agency Edinburgh.

ADS A/B SPLIT TESTING​ ​

Optimise your PPC investment with Offshore Marketers. You know you’re working with Edinburgh PPC management team if A/B testing is a standard inclusion in their service package. Offshore Marketers’s PPC Edinburgh specialists launch different versions of ads to verify which keywords or visual elements can provide the most traffic and conversions.

PPC ECOMMERCE

Ecommerce platforms such as Amazon, Ebay and Shops on Facebook and Instagram can feel very crowded at times. To make your products shine from the multitude of similar listings on online marketplaces, our Ecommerce PPC agency Edinburgh can craft campaigns that put your ads on search engines, social media and third-party sites. Your online store traffic and revenue can increase with Offshore Marketers.

SOCIAL MEDIA

Give your business the upper hand by boosting your brand, or services on the social media platforms your target audience uses. Our PPC Edinburgh team can assist you put together cost-efficient social media ad campaigns to direct your followers to your website. We target audiences so that people who are most likely to buy or convert will go to the right landing pages.

ADS MANAGEMENT

Research tells that 68 percent of all website traffic starts from search engines. Google is the biggest share of this traffic, but Bing can provide higher positioning on the SERPs. Our Edinburgh PPC management service takes advantage of the strengths of every search engine and harnesses them to your benefit.

NEXTDOOR ADS ​

Along with the search engines and social media, another platform you should consider advertising on is Nextdoor. It is a online networking platform that connects users from the same locale, forming networks that recommend local businesses. With over 40 million monthly active users, Nextdoor should be part of your PPC Edinburgh strategy.