Fit Genics PPC Campaign
Project Overview
FitGenics, a leading health and fitness company, partnered with Offshore Marketers to manage their PPC campaigns over an 8-month tenure. The goal was to increase the Click-Through Rate (CTR), boost the Conversion Rate, reduce the Cost Per Click (CPC), and enhance the Return on Ad Spend (ROAS).
The Results We Delivered
+
0
%
Click-Through Rate
+
0
%
Conversion Rate
0
%
Local Visibility Return on Ad Spend Increase:
Results
+160%
Click-Through Rate
(From 2% to 5.2%)
+210%
Conversion Rate
(From 1% to 3.1%)
-27.5%
Cost Per Click
(From $2 to $1.45)
+107.5%
Return on Ad Spend
(From 200% to 415%)
THE EXECUTION
Here’s a closer look at the process and results for each strategy:
Keyword Optimization
The Results:
Improved targeting and reduced irrelevant clicks, contributing to the overall increase in CTR.
Ad Copy Refinement
The Results:
Enhanced engagement with the target audience, leading to a higher conversion rate.
Landing Page Optimization
The Results:
Increased alignment with ad copies, resulting in a consistent user experience and improved conversion rate.
Bid Management
The Results:
Dynamic bidding strategy reduced the CPC and maximized ad exposure.
Audience Segmentation
The Results:
Tailored ads for different segments enhanced the CTR.
Regular Monitoring and Reporting
The Results:
Weekly insights allowed for continuous optimization and quick decision-making, contributing to all the achieved results.
Click-Through Rate
(From 2% to 5.2%)
+210%
Conversion Rate
(From 1% to 3.1%)
-27.5%
Cost Per Click
(From $2 to $1.45)
+107.5%
Return on Ad Spend
(From 200% to 415%)
THE EXECUTION
Here’s a closer look at the process and results for each strategy:
Keyword Optimization
The Results:
Improved targeting and reduced irrelevant clicks, contributing to the overall increase in CTR.
Ad Copy Refinement
The Results:
Enhanced engagement with the target audience, leading to a higher conversion rate.
Landing Page Optimization
The Results:
Increased alignment with ad copies, resulting in a consistent user experience and improved conversion rate.
Bid Management
The Results:
Dynamic bidding strategy reduced the CPC and maximized ad exposure.
Audience Segmentation
The Results:
Tailored ads for different segments enhanced the CTR.
Regular Monitoring and Reporting
The Results:
Weekly insights allowed for continuous optimization and quick decision-making, contributing to all the achieved results.
