A Digital Transformation Journey
Bison Financials is a professional investment firm that prides itself on delivering the best overall experience for its clients. Despite their success in the traditional finance sector, they realized the need to enhance their digital presence to keep up with the evolving market trends. They sought the expertise of Offshore Marketers, a digital marketing agency, to revamp their online presence and drive more traffic to their website. The partnership lasted for 1.5 years, during which Offshore Marketers worked on Bison Financials’ website design, content, SEO, and social media presence.
The Results We Delivered
- Website Redesign: They created a new SEO-optimized, conversion-centered, well-designed website that was aesthetically pleasing and represented Bison Financials’ brand effectively.
- Content Creation: They wrote search engine optimized, quality content to fuel organic search results, lead generation, and conversions. This involved creating blog posts, articles, and guides related to investment and finance, which helped establish Bison Financials as a thought leader in the industry.
- SEO Optimization: They conducted a comprehensive audit and keyword research to identify and implement changes so the website ranks high on Google and other search engines. This involved optimizing meta tags, improving site speed, and creating a user-friendly site structure.
- Social Media Management: They managed Bison Financials’ social media accounts to increase brand awareness and turn each social account into a lead generator. This involved regular posting, engaging with followers, and running targeted ad campaigns.
- Website Traffic: There was a 75% increase in site visitors, thanks to the improved website design and SEO efforts.
- Lead Generation: The conversion rate improved by 60%, leading to a significant increase in the number of leads generated from the website.
- Search Engine Ranking: The website started ranking on the first page of Google for several targeted keywords, which further boosted organic traffic.
- Social Media Presence: Social media traffic increased by 155%, thanks to the effective social media management and targeted ad campaigns.