AutoRevive is a full-service automobile repair shop that serves the New York City area. It provides a wide range of automobile services, from renovations and collision repair to engine replacement and custom car upgrades. The company prides itself on having a team of certified automobile technicians.
AutoRevive partnered with Offshore Marketers to improve its online conversions month-over-month (MoM) and to boost its overall visibility and brand awareness in New York. After one year into the search engine optimization (SEO) and conversion rate optimization (CRO) strategies, Offshore Marketers helped ramp up the company’s conversion rate year-over-year (YoY) by 35 percent.
The Results We Delivered
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New Leads
0%
Bounce Rate
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Total Sessions
The Challenge
AutoRevive reached out to Offshore Marketers unimpressed with its existing digital marketing partner, looking for a larger team to provide a more focused strategy and give the company more individual attention. During the initial site audit, we found a significant decrease in the client’s site traffic since July 2022. Here are other observations we made during the original site analysis:
It had an overwhelming number of calls-to-action (CTAs) throughout the site.
There were confusing and overwhelming form fields.
The client’s site structure and design were difficult to navigate.
The website lacks value proposition and clear CTA.
The goal was to improve the client’s overall online growth and visibility. In addition, the company wanted to leverage its online channels for staffing and recruiting.
The Solution
To deliver the company’s objectives, Offshore Marketers’ team of SEO and digital marketing specialists focused on two significant aspects: site design and structure and online visibility. Our online marketing strategies were centered on improving lead generation and user experience. More importantly, we wanted to gain visibility into friction points and identify opportunities to boost the client’s online performance.
Website Design and Structure
Offshore Marketers implemented a site redesign to facilitate easier internal processes and improve the conversion rate. The biggest challenge with the client’s original site was it had numerous, varying CTAs. Our team leveraged heatmaps, user recordings, and analytics analysis to identify which site elements to improve. We also performed a Heuristic site audit and funnel review to determine and fix usability issues.
To provide a seamless user experience, Offshore Marketers made the following adjustments:
Consolidated multiple CTAs on the homepage to drive the attention to the primary CTA.
Consolidated contact forms with only pertinent fields.
Integrated forms directly onto the site (instead of additional landing pages).
Redesigned the homepage and internal pages to draw visual attention to clear and compelling CTAs.
Online Visibility
After the website launch in August 2022, Offshore Marketers started the client’s pay-per-click marketing campaign alongside the on-page optimization. The goal was to gain higher search visibility on search engines and increase conversions while lowering cost-per-conversion (CPC).
Offshore Marketers’ SEO strategy was focused on improving the client’s overall site traffic, conversions, and keyword rankings. The goal was to expand the company’s online reach and target NYC-area cities like Brooklyn and Queens in generating commercial and residential leads to the site.
Initially, Offshore Marketers’ SEO specialists worked on obtaining on-topic quality links from niche directories and sites. We implemented targeted optimization tactics, including competitor link analysis, guest posting, blog commenting, content syndication, and business directories.
Aside from performing on-page SEO, our digital marketing strategies also covered:
Content optimization for industry-specific blog topics
Keyword ranking and traffic review
Building and claiming local listings from reputable citation sites
Reviewing search queries and adding negative keywords to improve the relevancy
Performing a full CRO audit
To ensure the company’s online marketing strategy is on track, we have set key performance indicators (KPIs) for the campaign. These include keyword ranking for geo-targeted locations, organic search traffic, and goal completion through contact forms and CTA buttons.
The Results
After one year of implementing the strategies, we have achieved the following results:
New Leads: +4,500
Conversions: +15%
Bounce Rate: -98%
Conversion Rate: +11%
Total Sessions: +50%
Organic SEO Traffic: +40%
Impressions: +15%
Overall, Offshore Marketers’ on-page optimization efforts ramped up the organic search by 40 percent, with a 35 percent increase in new users. The Ads Display increased by 15 percent and 2 percent of them are new visitors. Direct site visits also increased by 25 percent, with 20 percent new users.
After claiming and optimizing the client’s Google My Business (GMB) listing, we have also seen a significant increase of 70 percent in direct queries. Offshore Marketers’ optimization efforts have also boosted the client’s search views by 40 percent.
Results also show an increase of 30 percent in site clicks, with a 12 percent increase in phone actions. The Contact Us page also generated an increase of 45 percent, with a 10 percent conversion rate.
Conclusion
The budget for all these activities was around $50,000 for the year, which included website redesign, SEO, PPC, and other digital marketing activities. The return on investment was significant, with a 35% increase in conversions and a substantial increase in brand visibility and awareness.
