Urban GreenScapes

To meet the client’s needs and expectations, Offshore Marketers’ PPC experts needed to quickly familiarize themselves with the industry jargon. This was necessary to develop PPC ads that reflect its professional branding and resonate with its target audience. It was also vital to maintain brand consistency in terms of tone, voice, design, and vocabulary when implementing PPC strategies.
To position Urban GreenScapes as a leader in the urban landscaping industry, Offshore Marketers’ PPC campaigns involved managing the client’s Google Ads and Bing Ads accounts.
Initially, we focused on identifying the client’s target audience and understanding their online behavior to have a clear direction for our PPC campaigns. Our PPC experts performed market research and PPC audits to determine what the users were searching for and what ad copies they were most likely to click on.
Offshore Marketers’ PPC campaign involved:

• Keyword Research: We conducted extensive keyword research to identify high-volume, low-competition keywords that the target audience was likely to use when searching for urban landscaping services.
• Ad Copy Creation: We created compelling ad copies that highlighted the client’s unique selling points (USPs) and showcased its history, mission, and purpose.
• Landing Page Optimization: We optimized the client’s landing pages to ensure a high-quality score and improve the conversion rate.
• Bid Management: We managed the client’s bids to ensure maximum ROI for each keyword.
• A/B Testing: We conducted A/B testing to identify the most effective ad copies and landing pages.
• Reporting and Analysis: We provided monthly campaign reports highlighting the campaign performance, including total impressions, clicks, conversions, and cost per conversion.