Click Optimization
Offshore Marketers worked on creating relevant ad copy and keywords that more directly relate to the search user’s search query to stimulate more clicks to ClearView Optics’ dedicated landing pages. As a result, they saw an increase in clicks by more than 250% over the same period last year.
Cost Per Click Optimization
Offshore Marketers worked on increasing the quality scores for ClearView Optics with more directly matched keyword types and lowering first page and minimum bids. They also worked on finding effective keywords with more affordable estimated costs per click. They saw a cost per click reduction of more than $6.50 per click.
Average Position Optimization
By improving the quality scores of the keywords associated with the campaign via improved relevance (including increasing click-through rate, relevance of keywords to their associated ad groups, improving landing page relevance and keyword optimization, and adjusting relevance of the ad text), Offshore Marketers were able to improve the average position. They increased the average position from 2.5 to 1.0, resulting in a 60% improvement.
Conversion Optimization
Offshore Marketers set up more accurate conversion tracking on ClearView Optics’ landing pages and phone numbers in addition to updating the ad copy and landing pages with similar content and calls to action to give potential customers a clear expectation of what to expect when clicking on ads. With these changes, they saw a 1500% increase in conversions from the PPC campaign.
