Clear View Optics

Project Overview

ClearView Optics is a company that specializes in advanced optical solutions and was looking to increase their customer base in the San Francisco, CA market. The digital marketing was handled by a company named Offshore Marketers for a tenure of 1 year.

The Results We Delivered

+ 0 %
Increase in Clicks
$ 0
Decrease in Cost Per Click
+ 0 %
Average Position Improvement


Click Optimization
Offshore Marketers worked on creating relevant ad copy and keywords that more directly relate to the search user’s search query to stimulate more clicks to ClearView Optics’ dedicated landing pages. As a result, they saw an increase in clicks by more than 250% over the same period last year.
Cost Per Click Optimization
Offshore Marketers worked on increasing the quality scores for ClearView Optics with more directly matched keyword types and lowering first page and minimum bids. They also worked on finding effective keywords with more affordable estimated costs per click. They saw a cost per click reduction of more than $6.50 per click.
Average Position Optimization
By improving the quality scores of the keywords associated with the campaign via improved relevance (including increasing click-through rate, relevance of keywords to their associated ad groups, improving landing page relevance and keyword optimization, and adjusting relevance of the ad text), Offshore Marketers were able to improve the average position. They increased the average position from 2.5 to 1.0, resulting in a 60% improvement.
Conversion Optimization
Offshore Marketers set up more accurate conversion tracking on ClearView Optics’ landing pages and phone numbers in addition to updating the ad copy and landing pages with similar content and calls to action to give potential customers a clear expectation of what to expect when clicking on ads. With these changes, they saw a 1500% increase in conversions from the PPC campaign.

The Solution

To deliver the company’s objectives, Offshore Marketers’ team of SEO and digital marketing specialists focused on two significant aspects: site design and structure and online visibility. Our online marketing strategies were centered on improving lead generation and user experience. More importantly, we wanted to gain visibility into friction points and identify opportunities to boost the client’s online performance.

The Results

  • Increase in Clicks: 250%
  • Decrease in Cost Per Click: $6.50
  • Average Position Improvement: 60%
  • Increase in Conversions: 1500%
  • Budget

    The budget for this campaign was set at $100,000 for the year. This included costs for keyword bidding, landing page development, ad copy creation, and conversion tracking setup. Despite the significant investment, the return on investment was substantial due to the increase in customer base and the decrease in cost per click.