A PPC Success Story
FusionTech Innovations is a leading technology service provider specializing in software development and IT solutions. The company decided to outsource its Pay-Per-Click (PPC) marketing to Offshore Marketers, a renowned digital marketing agency, with a tenure of 1 year. The primary goal was to enhance online visibility, increase lead generation, and boost sales.
The Results We Delivered
- Keyword Research and Optimization: By analyzing the industry and competitors, they identified high-performing keywords that would attract the target audience.
- Ad Creation and A/B Testing: They created compelling ad copies and conducted A/B tests to determine the most effective ads.
- Landing Page Optimization: They designed and optimized landing pages to ensure a seamless user experience and higher conversion rates.
- Budget Management: They established monthly ad budgets and monitored the spending to ensure cost-efficiency.
- Performance Monitoring and Analysis: Regular monitoring and analysis were conducted to make necessary adjustments and keep the campaign on track.
- Click-Through Rate (CTR): Increased by 25.45%
- Cost-Per-Click (CPC): Decreased to $1.20 YTD
- Leads Generated: Increased by 60.75%
- Sales Growth: Increased by 40.32%
- Ad Sales: Generated $150,000 in ad sales
- New Customers: 70% of the sales came from new customers
- Return on Ad Spend (ROAS): 300%
- Total Units Sold: Increased by 50% MoM
- Advertising Cost of Sale (ACoS): Decreased by 30% MTD
- Pageviews: Increased by 75,000 MTD
- Monthly Traffic: Increased by 5,000