- This helps to increase traffic on the social media accounts on that particular channel. Each social media platform differs from the other. Advertising Facebook is different from that on Twitter.
- While facebook focuses on image and content-based services of digital social media marketing, Twitter is more of a short content-based form of advertising. Thus the ads to be displayed on both these platforms must be indifferent digital formats.
- Clients often base brand identity on being linked to the digital platform used to advertise it. The campaigns for paid ads by marketing agencies are focused on the client and their needs.