The Shiatsu & Massage Center
Google clicks grew 21x in one year
The Shiatsu & Massage Center is a massage spa in Waikiki, Honolulu. Offshore Marketers runs its SEO and blog, writing clear answers to the questions people search before and after a massage.
- Industry:
- Massage spa
- Location:
- Waikiki, Honolulu
- Blog posts:
- 143 since March 2025
Where it started
In July to September 2025 the site got 751 clicks from Google, at an average position of 27.1. Most clicks came from people who already knew the spa by name.
Research and content plan
We looked at what massage clients ask Google, then planned posts that answer those questions in plain words.
- Keyword research on the questions people search after a massage
- A written content plan built around those questions
- Topics on massage types, aftercare and how a massage feels
Posts that answer questions
Four posts on how people feel after a massage now bring in 65% of all clicks from Google.
- Why you feel exhausted after a massage: 4,462 clicks
- Massage flu symptoms and recovery: 2,413 clicks
- Can a massage make you sick: 2,165 clicks
- Detox symptoms after a massage: 1,333 clicks
The results
The same three months, one year apart, side by side.
What made it work: steady publishing, and posts that answer what massage clients really ask.
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