Furniture Showroom Google Ads
Client name withheld under NDA
22,200 showroom direction requests from Google Ads
A furniture and interiors brand with physical showrooms in North India wanted more people to visit. Offshore Marketers ran its Google Ads, with showroom visits tracked as the goal.
22,200Direction requests
3,960Contact actions
₹3.68Average cost per click
- Industry:
- Furniture and interiors
- Location:
- North India
- Ad spend:
- ₹319,629
The goal
Bring more people into the showrooms, at a low cost per click.
- Reach people searching for furniture nearby
- Get them to call, message or ask for directions
- Keep the cost per click low
What we did
Search ads for high-intent searches, plus local campaigns for Google Search and Maps.
- Search campaigns for furniture and interior searches
- Smart and Performance Max campaigns for local reach
- Direction requests, calls and forms tracked as results
4.32%Click-through rate
86,927Clicks on the ads
The results
Most results were people asking Google Maps for directions to a showroom.
22,200Direction requests
3,960Contact actions
138Lead form submissions
About 3 in 10 clicks led to a showroom action, at roughly 12 rupees each.
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