Android Finance App
Client name withheld under NDA
13,136 app installs for $3,817
A financial markets app on Android needed real users on a small daily budget. Offshore Marketers set up and ran its Google App campaigns, with installs tracked as the goal.
13,136Android installs
$0.29Average cost per install
1,913Installs in the US
- Industry:
- Finance app
- Platform:
- Android
- Ad spend:
- $3,817
The goal
Get real Android installs at a low cost, with a target of $1.05 per install.
- Track installs as the goal, not clicks
- Keep the cost per install under the target
- Spend only a small amount each day
What we did
Google App campaigns on small daily budgets, bidding to a target cost per install.
- App campaigns with installs set as the conversion goal
- A target cost per install of $1.05 on the main campaign
- A second test campaign run beside the main one
- A budget of $12 a day for each active campaign
$0.22Main campaign, per install
25.1%Clicks that became installs
Where installs came from
Google found users in 198 countries and regions. Mexico, South Africa, the US and Kenya brought the most installs.
1,913Installs in the US
6,655Top 3 other countries
The results
Every install in the account cost far less than the target.
$0.29average cost per install
13,136Android installs
1.31MTimes ads were shown
42,569Clicks on the ads
What made it work: clear install tracking, a firm cost target and letting Google find users across many markets.
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