Borno Uniforms' SEO Transformation

Project Overview

Borno Uniforms is a leading provider of professional uniforms for various industries. Despite having an extensive product line and quality service, their online presence was somewhat underwhelming. The company sought a radical change in their search engine performance and partnered with Offshore Marketers to enhance their SEO efforts. This case study outlines the strategy implemented over 10 months, resulting in remarkable improvements in key performance metrics.

The Results We Delivered

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Online Traffic
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Conversion Rate
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Revenue

Challenge

Borno Uniforms faced the following challenges:
  1. Low Organic Traffic: Only 2,000 monthly visitors from organic search
  2. Poor Keyword Ranking: No keywords in the top 10 Google search results
  3. Low Conversion Rate: A mere 0.5% conversion rate from organic traffic
  4. Outdated Content: Stale and non-engaging content on the website

Strategy & Execution

Month 1-2: Research and Planning
  1. Keyword Research: Identified 50 high-value, low-competition keywords.
  2. Competitor Analysis: Analyzed top competitors to understand their SEO strategies.
  3. Content Audit: Performed an exhaustive audit of existing content.
    Month 3-5: On-Page SEO and Content Development
  1. Content Creation: Developed 100 new engaging and SEO-optimized blog posts, landing pages, and product descriptions.
  2. Meta Tag Optimization: Optimized meta tags for all pages.
  3. Internal Linking: Established a robust internal linking structure.
Month 6-7: Off-Page SEO and Link Building
  1. Backlink Strategy: Built 200 high-quality backlinks from industry-related websites.
  2. Guest Posting: Published 30 guest posts on reputable industry blogs.
  3. Social Media Integration: Leveraged social media to promote content and build brand awareness.
Month 8-10: Analysis, Optimization, and Continuous Improvement
  1. Regular Monitoring: Used Google Analytics to monitor website performance.
  2. Conversion Optimization: Implemented A/B testing on landing pages.
  3. Content Updates: Regularly updated content based on performance analysis.

Results

Over the 10-month period, the results were astonishing:
  • Online Traffic: Increased from 2,000 to 15,000 monthly visitors (a 650% increase).
  • Keyword Rankings: 25 keywords ranked in the top 10 Google search results.
  • Conversion Rate: Improved from 0.5% to 2.5%, resulting in a higher number of sales.
  • Bounce Rate: Reduced from 70% to 40%, reflecting better user engagement.
  • Revenue: Organic traffic contributed to a 400% increase in revenue from online sales.

Conclusion

Borno Uniforms’ collaboration with Offshore Marketers proved to be a turning point for their online presence. The structured and data-driven approach, coupled with continuous optimization, led to impressive gains in traffic, engagement, and revenue. The partnership not only achieved the goals set at the beginning but laid a strong foundation for Borno Uniforms’ future online growth. This case demonstrates the power of a well-executed SEO strategy and the potential it has to transform an online business.