Florida Water
Florida Water Delivery Company
Project Overview
The Florida Water Delivery Company (FWDC) was struggling to enhance its digital presence and expand its customer base in a competitive market. The organization had the vision, but they needed a partner to help them execute it. Enter Offshore Marketers, a digital marketing agency, who embarked on an eight-month journey to revitalize FWDC’s brand through an innovative social media marketing (SMM) campaign.
The Results We Delivered
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%
Customer Base Growth
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%
Social Media Following
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%
Website Traffic
+
0
%
Conversion Rate
The Challenges
- Limited brand visibility in the local market
- Stagnant growth in social media following
- Difficulty in attracting and retaining new customers
- Suboptimal website traffic and online sales
The Solution
Offshore Marketers Proposed A Multi-Faceted Approach That Included:
- Enhanced Social Media Strategy: A complete overhaul of FWDC’s social media profiles, focusing on engaging content and brand storytelling.
- Targeted Advertising: Implementing targeted and personalized advertisements to reach potential customers effectively.
- Website Optimization: Improving website usability and implementing an intuitive online ordering system.
- Influencer Partnerships: Partnering with local influencers to extend reach.
- Promotions and Contests: Running strategic promotions and contests to engage the community.
- Customer Reviews and Testimonials: Encouraging and showcasing customer reviews to build trust and credibility.
The Results
- Customer Base Growth: An impressive 200% increase, from 5,000 to 15,000 customers.
- Social Media Following: An astounding 500% growth, with followers increasing from 2,000 to 12,000.
- Website Traffic: A 400% surge in unique visits, from 1,000 to 5,000 per month.
- Online Order Increase: A 400% growth, from 300 to 1,500 orders per month.
- Revenue Growth: A significant 350% increase, from $50,000 to $225,000 per month.
