Offshore Marketers performed comprehensive site audits and industry analyses to gain a better understanding of Sonic Waves’ campaign direction. After thorough research, the marketing efforts were focused on optimizing each product listing with relevant, high-performing keywords.
In less than a month, a complete overhaul of the product titles, description bullet points, keywords, and images for over 2,500 products was completed. To attract more interested customers, automatic and manual advertising campaigns were launched. Promotional ads, such as discounts and bundle offers, were set up to convert more visitors into customers. The goal was to acquire a balanced stream of traffic and increase Sonic Waves’ lead generation and conversion rate.
Aside from product listing optimization, Offshore Marketers also managed Sonic Waves’ branding, parent/child product relationships, pricing optimization, in-stock monitoring, and search engine optimization (SEO). The SEO campaign was centered on increasing leads and improving organic keyword rankings. Extensive keyword research, on-page and off-page optimization, site audits, link analyses, guest blogging, and content syndication were performed.
Offshore Marketers also launched a pay-per-click marketing campaign to explore new opportunities for increased revenue. The PPC strategy involved reviewing campaigns on Google Ads Search Partners, remarketing, managing negative keywords, creating new ad content and landing pages, and updating bid strategies. Market changes were also monitored for possible additional service expansion opportunities and ad strategy adjustments.
